Earlier this month, our EVP Stacy Hayes spoke with Startup Sidekick about how to find, manage and benefit from multiple distribution channels for your solution.
In this interview, Stacy advised the following:
- Don’t make it too complicated. Keep it simple.
- Sometimes too many options are not a good thing; limit the choices, if possible. Stay focused.
- Find distribution partners with complementary alignment with what partner is doing. Focus your time wisely on where you are getting traction.
- Do not try to skimp on commissions to distribution partners by trying to convince them your solution is unique.
The full interview can be found here.