ChatGPT offers the channel a chance to level the playing field

It’s almost impossible to avoid articles or conversations about ChatGPT and its apparent ability to change the world, but the main question from a channel perspective is whether it’s just a distraction or a technology that really matters.

Our CTO in EMEA, Stew Parkin comments on Microscope's latest article about ChatGPT and its effects on the channel.

“As with all new technology, ChatGPT and AI in general gives opportunities to all sectors, and the channel is no exception,” said Stewart Parkin, chief technology officer at Assured Data Protection. “AI is going to become a feature in all facets of the channel, from marketing and demand generation, through to support and billing processes.”

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